Writers are Made of Sugar and Spice

November 16, 2010

Just ran across this article on TechEye.net. Research shows, apparently, that employees who are in a bad mood should be allowed to vent, groan, and whine, as this strengthens their analytical skills. Conversely, employees who are happily engaged in a task are most apt to tap into their Muse. So that means writers who love [...]

The Purpose of Social Media

September 22, 2010

I’ve worked with lots of clients, both those who are new to social media and those who have been using it for some time. The one thing that is common to all is a misunderstanding of the real purpose of using social media as a marketing tool. Why should you use social media? It’s simple; [...]

Top 5 Blogging Mistakes

April 7, 2010

Seems like everyone has a blog these days, but not everyone knows how to properly use their site to drive traffic, increase subscriber-ship, and make it an active marketing tool. Here are the top five mistakes many small business owners make with their blog. 1. Not Posting Regularly A blog is dynamic, not static. The [...]

?>