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The Purpose of Social Media

September 22, 2010

I’ve worked with lots of clients, both those who are new to social media and those who have been using it for some time. The one thing that is common to all is a misunderstanding of the real purpose of using social media as a marketing tool. Why should you use social media? It’s simple; [...]

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How the iPad Changes Internet Marketing

May 3, 2010

Apple’s recent iPad release is going to change marketing efforts for many businesses, especially if you sell an information product like an eBook. More than just a PDA, this slim notebook connects to the internet and allows users to read eBooks via its built-in reader with a larger screen and interactive capabilities. How It Changes [...]

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