Apple’s recent iPad release is going to change marketing efforts for many businesses, especially if you sell an information product like an eBook. More than just a PDA, this slim notebook connects to the internet and allows users to read eBooks via its built-in reader with a larger screen and interactive capabilities.
How It Changes Internet Marketing
I recently saw a short news item on TV showing a 90-year-old woman who just got her first computer – and it was an iPad. To me this illustrates that its market reach is going to be enormous. It’s convenient, lightweight, and easy to use with its touch screen just like the iPhone. And because its capabilities extend beyond those of a cell phone, it could function as a person’s only internet connection, allowing them to update blogs, access social media sites, and enjoy a truly interactive experience.
One way this changes marketing is that optimization of web page size is going to be tricky. The internet marketer now needs to come up with a page that is equally reader-friendly on a PDA, iPad, laptop, or large PC monitor.
But the most major change occurs with eBooks. The iPad’s eBook reader provides a reading experience combined with internet access. Unlike the Kindle or other readers, a book on the iPad provides live links. If your information product references a website, for instance, that link can be live and clickable, taking the reader to the page instantly.
Apps are a big part of the iPad’s interactive features as well. Savvy business people will get to work developing an app to be offered as an information product. This increase subscribership and creates customer loyalty.
As the iPad remains on the market longer and increases in popularity, expect that more and more people will choose this product for all their online activity. This means an internet marketer needs to pay more attention to providing interesting and diverse content in order to compete with the millions of other sites vying for the consumer’s attention.
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Aaron Dopko
September 10th, 2010
Finally a blog post that’s worth reading. There are certain things I disagree however lol.
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Brenton Rebolloso
September 10th, 2010
I have an iPad as well and my iPad has become filled up with over 120 ebooks, 10 Novel books, and many more.
I read the evaluation for Novel Network product here and currently I have access to unlimited eBooks, comic books, newspapers, thanks to http://www.clickbankobserver.blogspot.com
Law of Attraction
September 13th, 2010
lol I’ve always imagined that iPads are neat toys and find them really simple to use.
Zenaida Revering
September 15th, 2010
I don’t understand this post. I must not be getting something basic here.
Eli Alsandor
September 19th, 2010
I love my iPad 32 with WiFI, it’s so awesome to use. The one thing I do not like is the iPad apps aren’t as numerous as those for iPhone/iPod Touch. I know the numbers continue to grow though as many more apps become available
Ezra Andrado
September 21st, 2010
The more I use my iPad the less I discover myself utilizing my PC. This thing does everything I need it to and it’s a blast to use. I’m wondering if the ipad 64 is quicker than my 32?
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September 22nd, 2010
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