LATEST PROJECT: Ghost Writing
I’ve worked with lots of clients, both those who are new to social media and those who have been using it for some time. The one thing that is common to all is a misunderstanding of the real purpose of using social media as a marketing tool. Why should you use social media? It’s simple; [...]
Apple’s recent iPad release is going to change marketing efforts for many businesses, especially if you sell an information product like an eBook. More than just a PDA, this slim notebook connects to the internet and allows users to read eBooks via its built-in reader with a larger screen and interactive capabilities. How It Changes [...]
There’s a lot of competition on the internet and some e-commerce business owners make the mistake of trying too hard to drive traffic and gain subscribers by posting scams and spams. Read over these tips to ensure your site looks professional and trustworthy. Design Elements Opt for an understated design rather than flashy, gimicky graphics. [...]
Seems like everyone has a blog these days, but not everyone knows how to properly use their site to drive traffic, increase subscriber-ship, and make it an active marketing tool. Here are the top five mistakes many small business owners make with their blog. 1. Not Posting Regularly A blog is dynamic, not static. The [...]