ARCHIVES

The One Thing You Can’t Do Without

April 27, 2011

When it comes to marketing of any type – online or offline – there is one thing that you just can’t do without. It is a requirement for your sales and promotional items, your website, your online presence, your blog, your social media accounts… everything and anything you use to market your business. Do you [...]

The Purpose of Social Media

September 22, 2010

I’ve worked with lots of clients, both those who are new to social media and those who have been using it for some time. The one thing that is common to all is a misunderstanding of the real purpose of using social media as a marketing tool. Why should you use social media? It’s simple; [...]

How the iPad Changes Internet Marketing

May 3, 2010

Apple’s recent iPad release is going to change marketing efforts for many businesses, especially if you sell an information product like an eBook. More than just a PDA, this slim notebook connects to the internet and allows users to read eBooks via its built-in reader with a larger screen and interactive capabilities. How It Changes [...]

Avoid Looking Like a Scammer or Spammer

April 8, 2010

There’s a lot of competition on the internet and some e-commerce business owners make the mistake of trying too hard to drive traffic and gain subscribers by posting scams and spams. Read over these tips to ensure your site looks professional and trustworthy. Design Elements Opt for an understated design rather than flashy, gimicky graphics. [...]

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