No matter what type of writing you require, aWay With Words Freelance Writing Service can deliver the highest quality content on time, every time.

No topic is too difficult, although we do reserve the right to refuse writing content that we deem harmful or denigrating.

If you are seeking the cheapest writing service available, then we are not a good fit. We believe that you get what you pay for – and by paying a decent rate you are always guaranteed top quality and up to three revisions for each piece contracted.

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What to expect when you contract aWay With Words:
• An in-depth interview to determine what you are seeking as far as style, topic, purpose, length, reading level, timeline, etc.
• Frequent and timely communication regarding the status of your order
• On-time or early delivery
• Personalized, quality content that becomes your property to do with as you wish
• Up to three revisions, if necessary
• Standard, web-friendly formatting
• Microsoft word document, .docx, or .pdf file format

aWay With Words Freelance Writing Service specializes in:
• Copywriting

• Articles
• Brochures
• Pamphlets
• White papers

• Blog posts

• Social media micro-blogging
• Affiliate marketing
• Product reviews
• Squidoo lenses
• Any topic

• Ghost writing

Creative writing

• Full-length novels
• Novellas
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• Web page content

• Keyword rich
• Optimized

• Resumes
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• Search Engine Marketing

• Link building
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• Forum participation

Apple’s recent iPad release is going to change marketing efforts for many businesses, especially if you sell an information product like an eBook. More than just a PDA, this slim notebook connects to the internet and allows users to read eBooks via its built-in reader with a larger screen and interactive capabilities.

How It Changes Internet Marketing

I recently saw a short news item on TV showing a 90-year-old woman who just got her first computer – and it was an iPad. To me this illustrates that its market reach is going to be enormous. It’s convenient, lightweight, and easy to use with its touch screen just like the iPhone. And because its capabilities extend beyond those of a cell phone, it could function as a person’s only internet connection, allowing them to update blogs, access social media sites, and enjoy a truly interactive experience.

One way this changes marketing is that optimization of web page size is going to be tricky. The internet marketer now needs to come up with a page that is equally reader-friendly on a PDA, iPad, laptop, or large PC monitor.

But the most major change occurs with eBooks. The iPad’s eBook reader provides a reading experience combined with internet access. Unlike the Kindle or other readers, a book on the iPad provides live links. If your information product references a website, for instance, that link can be live and clickable, taking the reader to the page instantly.

Apps are a big part of the iPad’s interactive features as well. Savvy business people will get to work developing an app to be offered as an information product. This increase subscribership and creates customer loyalty.

As the iPad remains on the market longer and increases in popularity, expect that more and more people will choose this product for all their online activity. This means an internet marketer needs to pay more attention to providing interesting and diverse content in order to compete with the millions of other sites vying for the consumer’s attention.

There’s a lot of competition on the internet and some e-commerce business owners make the mistake of trying too hard to drive traffic and gain subscribers by posting scams and spams. Read over these tips to ensure your site looks professional and trustworthy.

Design Elements

Opt for an understated design rather than flashy, gimicky graphics. Keep the color scheme pleasantly moderate and refrain from drawing attention to calls to action with big red, flashing letters in all caps. Of course you want visitors to notice a buy link, but do so via content rather than posting a line that resembles a Las Vegas casino marquee. Watch the use of punctuation, such as large exclamation points, too!!! Graphics are fine, but forget the flash animation and stick with images that enhance the content.

Offer Something for Free – That Isn’t Really Free

There are lots of websites that try to trick subscribers into signing up for something free – only to find out that it isn’t REALLY free. For example, offering a free product only if the visitor enters their credit card and agrees to receive monthly shipments is an underhanded marketing method. This could ultimately cause your company to develop a bad reputation and negatively affect future sales.

Instead, consider offering something like an eBook, white paper, catalog, etc. that is truly free asking only for the visitor’s name, address, and email in exchange. This is the best way to get visitors on your mailing list and then develop a relationship based on trust and recognition. Need help creating a free offer? aWay With Words can develop an informative document at a very reasonable, one-time price.

Pop-Up Messages

Automated pop-ups are a fine way to keep visitors on your site or exhort them to sign up for your mailing list, but don’t overdo it. Too many pop-ups tend to annoy visitors and could result in the opposite of what you are trying to achieve – gaining a new prospect or client. Limit this type of automated tool to just one in order to recapture potential bounces or keep a visitor from logging off the buy page. When you do get subscribers through your pop-up message, don’t spam their inboxes with too frequent messages. Once a week plus special notices is plenty.

You may want to do a bit of internet research to ensure that your site does not appear unprofessional and scammy. Take a look at some – they are easy to find – then take steps to design your pages differently so visitors see a professional, trustworthy business.

Seems like everyone has a blog these days, but not everyone knows how to properly use their site to drive traffic, increase subscriber-ship, and make it an active marketing tool. Here are the top five mistakes many small business owners make with their blog.

1. Not Posting Regularly

A blog is dynamic, not static. The content needs to be updated frequently, preferably a minimum of twice a week. Not all posts need to be text; mix it up with video or audio pieces. Fresh content is what keeps visitors coming back and encourages them to become subscribers through your site’s RSS feed or sign-up form.

2. Post Content

Many blog owners post nothing more than advertisements for their company, products, or services. Who wants to read that? When it comes to your blog, content is king. Resist the urge to constantly promote your business and opt, instead, for interesting and informative content that provides a value to the reader. Don’t have any idea about what to write? Skim through the news and find a story related to your industry, then write a post that ties it in with the topic of your blog. Do include a link to the story’s source; this is good SEO and gives credit where credit is due.

3. Long and Boring Posts

This point ties in closely with mistake #2. Your goal is to offer good advice, an overview of industry news, perhaps a case study of one of your customers – anything that is pertinent, relevant, and informative. Then again, you can opt for an entertaining piece; something that makes the reader chuckle. Not sure if your content is boring? Ask someone else to read it and tell you what they think. And keep your posts to about 500 words maximum. Any longer than that, and you run the risk of losing readers before they make it to the end.

4. Mixing Business with Pleasure

A blog that represents your business needs to be professional in its form, design, and content. You do want to let your personality shine through and show visitors the person behind the company name but be careful that you don’t overdo personal information. Never discuss religion or politics. Keep news about your child’s elementary academic achievement out – but do talk up the latest industry or association award your company received. If you just can’t help but write about personal topics, start another blog; keep your business postings separate.

5. Allowing Spammy Comments

Your company’s reputation is closely related to the links on your site. Allowing spammy comments advertising where to buy Viagra not only looks bad, it has an adverse effect on your page ranking because of the outbound link to a site of questionable authority. If you have a WordPress blog, it comes with the Akismet comment spam plug-in already in place – use it! Do take the time to manually check the comments from your dashboard occasionally to ensure that a genuine comment didn’t get caught in the spam filters or vice versa.

Some business owners find it difficult to keep up with writing blog posts or delegate someone appropriate within the organization to do it. If this is a problem affecting your online marketing, contact us for a quote on keeping your blog content fresh and interesting.

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